(From my thesis: Enhancing Proficiency in Communication through Campus
Journalism)
Local Studies
Viado (1999) as stated by Zara (2008) in his
study concluded that students should possess all the four basic communication
skills- reading, writing, speaking and listening. They all agreed that for the
students to pass and succeed, they must have the ability to communicate both in
oral and written form.
Galangco (2010) in his study, “Proficiency in
written English of teachers in the catholic secondary mission schools of the
Mountain Provinces” advocated that effective teaching in communication must be
supported by teachers who are willing to improve themselves in their fields.
This would ensure that the students are receiving the proper aid in enhancing
their skill in communication.
Conformably, Brocato (2009) in her study
quantified that assessing students’ written communications skills will be a gateway
to writing proficiency test for aspiring journalism majors. She further stated
that elevating proficiency in communication requires student accountability for
demonstrating competency and ongoing program assessment.
Conversely, Del Villar (2007) identified that
the level of proficiency in English varied depending on where the students
finished high school and the quality of training they received during their
growing up years. Some high schools provided superior English training while
others did not. The fact that Verbal Fluency came out as a Factor in the study
means that not being fluent in English, not being good at verbalizing thoughts,
feeling embarrassed about mispronunciations and feeling nervous when speaking
were all major concerns of beginning oral communication students.
Abaya emphasized the mirror function of the
press: “The press reflects the society it serves. Where the society is free,
the press is free.” He also said that a free press is essential for a country
to develop and that the great societies of today are those where the role of
media is acknowledged.
As to the veracity of other factors affecting
proficiency in communication, this was further elucidated in a study conducted
by the College of Mass Communication, University of the Philippines (2006)
wherein results showed that males were more comfortable than females when
speaking with foreigners or dealing with strangers. Females on the other hand
were found to be more comfortable when communicating with those from the same
socio-economic status as theirs, when giving compliments to others, and when
talking to gays and lesbians.
The study of Barbara and Pelonia (2009) further
attest what media plays in the society. In their study, they measured how
exposure to violence on television influences children’s behavior. Together
with the children are their respective mothers, whose exposure was also
measured. Results show that the mothers have enough awareness to television
violence, although the children still indicate that their exposure has
influenced their behavior, values, growth, development, and the gaining
of information.
This finding was strengthened by Gasga and
Sodsod (2010) in their study which measured the effects of political
infomercials on registered voters of the 2010 presidential election in Legazpi
City. The respondents were inclined towards political advertisements presenting
their platforms like anti-poverty and livelihood, as well as those utilizing
prominent personalities like celebrities.
As regard speaking, Flores (2000) as cited by
Zara (2008) suggested that providing students with more input on language use
and functions could better enhance
communicative competence of the students. She
opined that the study of speech acts might yield to better results if it is not
only anchored on stylistic, linguistic, socio- pragmantic, and semantic aspects
but also on phonological approach. Hence, the oral
production of a language with tape recording may
enrich the data gathered from the written test.
Schlau (2006) focused her study on the
effectiveness of creative journalism in organizing, developing and
disseminating knowledge and creativity of the students in maximizing the use of
language in writing. The purpose of this study was to provide a condensed view
of the portion of the creativity with the interest of promoting and increasing
awareness of the content and themes of creative journalism.
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