1. Immediacy
Has it just
happened? Notice how prominently Twitter feeds are displayed during live
TV and radio coverage of events. Whether it's the Super Bowl or a
humanitarian crisis, information provided via the Social Media feeds of
individuals is seen as valuable and relevant.
2. Proximity
Is the news
geographically local to the readership or close to their hearts?
3. Prominence
Is your information or
news about something that is highly topical today? Is it about something
/ someone that people believe to be of great significance or importance?
4. Oddity
There is a reason why
videos of animals doing crazy things are so popular on YouTube. We are
attracted to things that are a little strange, out of the ordinary and
unusual.
5. Conflict
Is there an element of
struggle in your story? Is what you're describing helping a customer to
address a real challenge that significantly impacts their lives or businesses?
6. Suspense
People need a reason to
keep reading. Can you create a 'cliff-hanger' or leave your readers
wanting more?
7. Emotion
Anything that speaks to
people's experiences and conveys real emotion will help them to connect with
your message. The trick is to do this appropriately and with
authenticity. It doesn't have to be a tear-jerker of a story, nor does it
need to be designed to keep your audience in stitches - sometimes it helps to
just be a little bit more human in your communications.
8. Consequence
Does the subject of the
story you are telling have an impact on people's lives?
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